Vahit

Identity of the cultural center "Vahit", Kazan. The visual identity of the cultural center "Vahit" is built on the basis of the recognizable facade of the mansion — a cultural heritage site. The architectural proportions of the building become the basis of the typographic language: the height of the floors and the rhythm of the windows are reflected in the structure of the letters. Thus, the facade is literally "translated" into a font, forming a unique graphic code of the project. The name "Vahit" in translation from Tatar means "united", which reflects the concept of space as a holistic ecosystem. Inside the center, an exhibition hall, a restaurant, a hotel, showrooms and designer clothing stores are united — different functions collected in one cultural and semantic contour.