Jikon

Jikon is a conceptual clothing boutique and coffee shop. The store owner is inspired by Japan and sought to form an assortment predominantly from Japanese brands. Therefore, the Japanese word Jikon was chosen as the name, which is a synonym for the Latin expression Carpe Diem ("seize the moment", "live here and now"). The first letter of the logo resembles a calligraphy brush and a dot placed by it. The rest of the corporate identity concept is built around the idea of uniting the clothing store and the coffee shop into a single integral space and brand.