Coconessa
Redesign of the vegan candy brand — Coconessa. Coconessa — is a brand of natural coconut candies. Pleasure without guilt or artificial additives.
The product line consists of the basic 'creamy' Milky Vegan series and fully plant-based condensed milk.
The new design includes product description blocks, bright patterns, and a transparent candy-shaped window that allows the customer to see the product.
Milky Vegan
The design of the Milky Vegan series is created in the colors and patterns of the main flavors: matcha, currant, and raspberry. The design block ends with the product name, not with a straight edge but with a dripping outline, as if running off the packaging. This quickly recognizable stamp promises its audience a delicate creamy experience.
Condensed milk
The packaging of the coconut condensed milk is done in the same colorful style. All information is placed on a small branded design block: product name, composition, and product details.
«The redesign focused on creating a visual image that reflects the naturalness and eco-friendliness of vegan candies, making them appealing to conscious consumers who value purity and simplicity.»
